Chifukwa chiyani anthu amasankha Semalt


Eni ake ena amaganiza kuti mothandizidwa ndi zolemba zapadera, masamba awo angafike pamalo apamwamba posaka. Amaganizira kuti mawu ofunikira angachulukitse malingaliro awebusayiti, chifukwa chake kusweka kwakukulu kuli pafupi. Ndi chinyengo pang'ono. Zikadakhala izi, sipangafunikire akatswiri odziwa bwino za SEO komanso malo amphamvu ogwiritsira ntchito SEO. Zonse ndizovuta kwambiri, ndipo popanda akatswiri, bizinesi yanu yapaintaneti ikubweretsani zokhumudwitsa zokha. Ngakhale zonse, Semalt ikupitiliza kukhathamiritsa kwa SEO kwa masamba opitilira zaka khumi.

Zochitika zazikulu zimawathandiza kuthana ndi zovuta zowonjezera zovuta. Semalt adasunga masamba mazana ambiri, ndikuwatulutsa iwo kuphompho. Ndemanga zambiri zamakasitomala zimatsimikizira izi. Kupatula apo, mutha kuyang'ana milanduyi patsamba lathu, yomwe imapereka zitsanzo zowona zamomwe njira zathu zilili zothandiza. Ngati mwaganiza zomanga bizinesi yayikulu, njira yanu yokha ndi Semalt. Ndife tokha omwe titha kuthandiza anthu kupanga ndalama zoyenera. Kuchita bwino kwanu kumatanthauza kupambana kwathu, motero titha kuchita bwino.

Si chinsinsi kuti Semalt akhala mtsogoleri mu SEO kukhathamiritsa. Ili ndi gulu lamphamvu la akatswiri enieni omwe amatha kugwira ntchito iliyonse. Choyamba, ndi gulu la akatswiri apamwamba kwambiri padziko lonse lapansi a SEO. Tiyenera kupereka msonkho kwa oyang'anira oyenerera, akatswiri a IT, akatswiri pamsika. Mafuta a dongosolo lathu lamphamvu kwambiri la Semalt amaperekedwa ndi akatswiri olemba, olemba, komanso olemba. Ndikofunikira kudziwa kuti aliyense mwa akatswiriwa ali ndi chidziwitso chachikulu cha SEO.

Mwanjira ina, Semalt ikhoza kuperekedwa ngati njira yolinganizidwa bwino yokwaniritsira mawebusayiti pogwiritsa ntchito matekinoloje a SEO. Tsopano zikuwonekeratu chifukwa chake Semalt alibe ochita nawo mpikisano mderali. M'malo mwake, udindo wotsogola wa Semalt wakhala womangika kwazaka zambiri. Masiku ano, pafupifupi aliyense amadziwa kuti Semalt yekha ndi amene amatsimikizira kupambana koona mu SEO.

Zomwe Tikudziwa Za SEO

SEO kapena Kusaka Kwatsopano Kugwiritsa ntchito lexicon pakati pa ogwiritsa ntchito intaneti. Zotsatira zake, si aliyense amene akumvetsa tanthauzo lenileni la mawuwo. Kuphatikiza apo, ndi anthu ochepa omwe amadziwa tanthauzo lake. Titsegula chotchinga ndikufotokoza kuti ndi chiyani. Monga mukudziwa bwino, injini zakusaka zimapatsa ogwiritsa ntchito mindandanda yamasamba poyankha zopempha zawo. Masamba ena amatuluka pamwamba pamakina osakira, pomwe ena amangopezeka pogwiritsa ntchito masamba ochepa. Kukhathamiritsa kwa tsambalo kumapangidwa kuti tsamba lanu lipite kumalo osakira. Chifukwa chake, ndibwino kunena kuti SEO ndi magawo a njira zopititsira patsogolo tsamba lawebusayiti pazotsatira zakusaka, malinga ndi zosankha zomwe zasankhidwa kale.

Ngati, m'mbuyomu, intaneti idagwiritsidwa ntchito makamaka pofufuza zambiri, masiku ano zinthu zasintha. Kuchulukirachulukira kwa ogwiritsa ntchito intaneti, matekinoloje atsopano, ndi zinthu zina zambiri zasintha intaneti kukhala chida champhamvu chotsatsira komanso malo ogulitsa. Kutsatsa kwapaintaneti kungakhale kothandiza kwa kampani iliyonse yomwe omvera ake akufunafuna pazinthu zomwezi kapena ntchito zina pa intaneti. Komabe, anthu masauzande ambiri amasaka malonda anu tsiku lililonse koma amapeza zomwe akupikisana nawo. Izi ndichifukwa choti ochita nawo mpikisano mwachangu atenga kale malo abwino pazotsatira zakusaka. Mutha kuthanso wopikisana nawo. Zomwe mukufunikira ndikuyambitsa kukhathamiritsa kwa zotsatira za injini ndi Semalt.

Inde, kukhathamiritsa kwa zotsatira zosaka ndi njira yothandiza kwambiri kukopa makasitomala, koma pali chikhalidwe chimodzi: akatswiri okhawo omwe angakwaniritse izi. Ndipo mfundo apa sikuti mfundo yoti kukhathamiritsa kwa inept kungawononge ndalama zanu patsamba lanu. Nthawi zina kuchuluka kwa alendo omwe amabwera pamalopo ndi kwakukulu, koma kuchuluka kwa ogula kumakhalabe kochepa. Kuti mupeze zotsatira zabwino pakukweza, muyenera kudziwa mndandanda wazopempha komanso njira yokwezera. Akatswiri a Semalt amatha kupanga zisankho mwanzeru munthawi zosiyanasiyana, choncho musayese konse kuzikonzekera nokha; m'malo mwake, khulupirirani kampani yodalirika.

Semalt mayankho a SEO

Kukhathamiritsa kwa SEO kumaphatikizapo njira yotsatsira digito yomwe imaphatikizapo maluso ena omwe cholinga chake ndi kupititsa patsogolo webusayiti kapena mtundu. Maluso ngati amenewa amakupatsani mwayi wowoneka bwino pa intaneti. Semalt nthawi zonse imapereka mayankho okhathamiritsa kwathunthu omwe amafotokoza zonse zofunika kuchita. Zotsatira zake zidzakhala kuwonjezeka kwa magalimoto ndi kuwonekera kwa tsamba lanu. Zothandiza kwambiri ndi kampeni za FullSEO ndi AutoSEO, zomwe zimatsimikizira kupambana kwakanthawi kochepa. Poyamba, muyenera kulingalira za magawo omwe aperekedwa pamisonkhano iyi kuti musankhe yoyenera.

Kampeni ya AutoSEO


Semalt wasankha njira zingapo zothandizira pulogalamuyi, cholinga chomwe ndikuyika tsamba lanu kukhala pamalo apamwamba posaka. Tsopano, muyenera kukhala ndi kumvetsetsa koyenera kwa mfundo zoyambirira za AutoSEO. Magawo onse a kampeni amachitika mogwirizana ndi makasitomala onse mogwirizana ndi gulu la Semalt. Kuchita zomwe mukuyembekeza mosakayikira zidzakutsimikizirani zotsatira zomwe mukufuna ngati mutsatira malangizo onse a akatswiri athu omwe ali ndi cholinga chokalimbikitsa tsamba lanu. AutoSEO imaphatikizapo ntchito zotsatirazi:
  • kusankha mawu oyenera kwambiri;
  • kusanthula kwa tsamba;
  • kafukufuku webusayiti;
  • kukonza zolakwika pa webusayiti;
  • kupanga maulalo kumasamba okhudzana ndi niche;
  • kukweza pamasamba;
  • thandizo kwamakasitomala.
Kuti muyambe kampeni ya AutoSEO, muyenera kulembetsa patsamba lathu. Zochita zina zonse zidzachitidwa ndi wopanga mawebusayiti. Ndizosavuta chifukwa kutenga nawo gawo ndikungolandira malipoti aposachedwa pamalowo. Analyzer ayang'anitsitsa kapangidwe ka webusaitiyi molingana ndi miyezo ya SEO. Pambuyo pake, mudzaperekedwa lipoti loyamba lonena za malowo ndi mndandanda wazolakwika zomwe zapezeka pakuwunikanso. Zolakwika izi zimafunika kukhazikitsidwa nthawi yomweyo kuti ipite patsogolo. Wothandizira wathu wa SEO awunikiranso kusanthula ndi kusankha mawu ofunikira. Zotsatira za njirayi zikuwonjezeka kuchuluka kwa tsamba la webusayiti.

Gawo lotsatira la kampeni ya AutoSEO lidzakhala kusankha kulumikizana kwa intaneti ndikuziyika pazinthu zosiyanasiyana za intaneti. Zomwe zimayang'aniridwa mosamala kuti kupezeke kwamtengo wamtengo wapatali. Kupatula apo, ziyenera kufanana ndi maulalo omwe amafunsira. Ndondomeko yonseyi imayang'aniridwa ndi manejala wathu nthawi zonse, chifukwa chake zomwe zikuwopseza webusaitiyi siziperekedwa. Woyang'anira amathanso kutsata komwe kulumikizidwa mu zotsatira zakusaka ndikuwonetsa kuchuluka kwa zofunikira asanaike maulalo.

Pogwiritsa ntchito FTP (File Transfer Protocol) ndi chidziwitso kuchokera ku lipoti lapitalo, akatswiri a Semalt amapanga kusintha koyenera patsamba la webusayiti. Pambuyo pazosintha izi, kukhathamiritsa kwa tsambalo kumayamba kupita patsogolo. Mu kampeni yonseyi, Semalt wakhala akuwunikira zosintha zaposachedwa, ndikufotokozera mawu ofunikira. Mawu onse osakira amayendera kuti azitsatira zomwe zili. Monga mukuwonera, kutengapo gawo kwanu pa njirayi ndikocheperako, koma nthawi zonse mumakhala mukuzindikira ndi chilichonse chomwe chikuchitika patsamba lino. Pankhani ya mtengo wautumiki, phukusi la AutoSEO la pamwezi likhala $ 99.

Kampeni ya FullSEO


FullSEO ndi mtundu wa SEO wophatikiza, zotsatira zake zimakwaniritsidwa munthawi yochepa. Momwemonso, njira zingapo zikuchitika kuti zithandizire kuchuluka kwa tsamba la webusayiti mu injini zosaka. Apa, kukhathamiritsa kwa mkati ndi kunja kumachitika motsogozedwa ndi katswiri wa SEO. FullSEO ndi njira yowonjezera yolimbikitsa ya SEO yomwe imapereka kupambana kopambana mu bizinesi yapaintaneti. Komanso, kampeni iyi ithandizanso kuponya mpikisano onse kwa nthawi yayitali.

Kampeni ya FullSEO ikuchitika magawo. Kuti akhazikitse ndondomekoyi, muyenera kulembetsa patsamba lathu. Kusanthula kapangidwe ka webusayiti kumayamba, ndipo mumalandira lipoti latsatanetsatane. Polemba lipotilo, katswiri wa SEO amafotokozera za semantic pachimake. Kuwunikiranso kumawonetsanso zolakwika zonse zomwe zimalepheretsa kupita patsogolo. Zolakwika ziyenera kukonzedwa nthawi yomweyo, ndiye nthawi yakwaniritsa mawu osakira. Mawu ofunikira amatenga gawo lofunikira pakuwonjezeka kwa magalimoto. Pogwiritsa ntchito FTP, katswiriyo amathandizira mosavuta masinthidwe onse ofunikira. Ili ndiye gawo lowonetsetsa kukhudzidwa kwa tsambali.

Kenako, idzakhala kukhathamiritsa kwakunja. Gawoli limaphatikizapo kuyika maulalo muzinthu za niche. Zida izi zikuyenera kuwonetsa bwino zomwe zili patsamba lanu. Tsambali lidzasinthidwa posachedwa mutayika maulalo awa, chifukwa chake akatswiri a SEO amafufuza gawoli mosamala kwambiri. Semalt imagwira ntchito bwino ndi masamba ambiri otsimikizika, ndichifukwa chake akatswiri amadziwa bwino komwe angalowetsere zolumikizira. Njira ya FullSEO imayang'aniridwa nthawi zonse mpaka kumaliza. Mumakhalabe pachibwenzi komanso zosintha zonse patsamba lino. Pezani malipoti atsatanetsatane kukukula kwa mitengoyo patsamba. Nthawi iliyonse masana, mutha kulumikizana ndi munthu wodalirika kuchokera ku Semalt ndikufunsanso tanthauzo lofunikira.

Palibe chifukwa chodera nkhawa ngati kukwezedwa kwa SEO kuyimitsidwa pazifukwa zina. Ngakhale Google imachotsa ma backlink onse kuchokera pazosungidwa zomwe zasungidwa pamwezi, masanjidwewo adzakhala m'malo mwake. Zigawo zomwe zikugwa sizikhala zowopsa, chifukwa FullSEO idachita bizinesi yake. Maudindo masanjidwe nthawi zonse azikhala apamwamba kuposa momwe angachitire kampeni. Ndikosavuta kudziwa mtengo wamathandizidwe pasadakhale: Pulojekiti iliyonse ndi yokhudza munthu payekha. Mtengo nthawi zambiri umasankhidwa pambuyo poyambira katswiri wa SEO kuti ayang'anire webusayiti yanu ndikupanga zifukwa zina. Komabe, ndalama zonse zidzathetsedwa ndi ndalama zomwe bungweli limabweretsa.

Analytics ndi Semalt


Kuphatikiza deta ndi gawo limodzi mwazinthu zomwe zimapangitsa kuti ukonde wa webusayiti SEO ukhale wabwino. Semalt anaposa onse omwe amapikisana nawo pankhaniyi. Chitsanzo ndi tsatanetsatane wofufuza za tsambalo - Analytics. Kufufuzaku kumatsatiridwa ndikupanga lipoti latsatanetsatane, kuphatikizapo kuwunika malo opikisana. Mawu osakira oyenera amasankhidwa, ndipo makina amtundu amapangidwa, malinga ndi momwe alili. Pamaziko a mawu ofunikira, gawo loyimilira limakhala lopangidwa bwino, lomwe lidzagwiritsidwe ntchito kupititsa patsogolo tsamba lanu m'tsogolo. Nayi mndandanda wazolinga za Analytics:
  • lingaliro lofunikira;
  • mawu osakira;
  • kuwunikira mtundu;
  • mawu osakira mawonekedwe;
  • mpikisano wofufuza;
  • kusanthula kwa tsamba.
Analytics imayamba kugwira ntchito mukangolembetsedwa patsamba lathu. Kusonkhanitsa deta kumachitika zokha. Mukamaliza kusanthula kosungirako, mudzaperekedwa lipoti latsamba lanu patsamba losakira. Kupatula apo, masamba opikisana nawo amawunikiranso, kotero, mudzakhala ndi chidziwitso chowona chazomwe zikuchitika mumawebusayiti achitatu. Ndi mwayi wofunikira. Pa siteji ya tsamba la webusayiti, miyezo yonse ya SEO idzakumbukiridwa, chifukwa chake, kusinthidwa kwa webusayiti kudzasinthidwa ndikupititsa patsogolo kukhathamiritsa.

Kukhala ndi akaunti yoyenera kumakuthandizani kuti muwonjezere tsambalo lililonse patsamba lanu. Tsamba lililonse lomwe lawonjezeredwa lidzawunikanso. Lipotili liziwonetsa zonse zotsatira za kusanthula; zidzadziwika bwino kuti ndi mawu ati omwe muyenera kugwiritsa ntchito. Dongosolo liwonetsetsa kuti mawu osakira akufanana ndi tanthauzo la zomwe zili. Kuphatikiza kwa njirazi mosakayikira kudzatsogolera kukuwonjezeka kwawopezeka patsamba. Mwa njira, mutha kuwonjezera kapena kufufuta mawu ena ofunikira mwakukonda kwanu.

Ubwino wosankha ma Analytics ndikuti tsambalo limawunikidwa maola 24 tsiku lililonse. Kupita patsogolo kwake kumatsatiridwa mosamala ngakhale mutapuma komanso osachita bizinesi. Zambiri zokhudzana ndi omwe akupikisana nawo zidzakuthandizani kuti muzichita zinthu moyenera, munthawi zonse. Simuyenera kuchita kuganizira zomwe amachita bwino, Analytics ikupangitsani zomwe muyenera kuchita. Anthu ambiri amagwiritsa ntchito Program Programming Interface (API), ndi yosavuta kwambiri chifukwa idatha imakhala yolumikizidwa, ndikukulolani kuti muzidziwa nawo zosintha zonse. Analytics imapereka ma phukusi atatu amitengo; aliyense wa iwo ali ndi mtengo wake. Ali:
  • STANDARD - $ 69 pamwezi (mawu ofunikira 300, mapulojekiti atatu, mbiri yakale ya miyezi 3);
  • PROFESSIONAL - $ 99 pamwezi (mawu osakira 1 000, mapulojekiti 10, mbiri yakale ya chaka chimodzi);
  • PREMIUM - $ 249 pamwezi (mawu osakira 10,000, mapulojekiti opanda malire).
Semalt nawonso akuwonetsa ntchito za Web Development. Pulogalamuyi idapangidwa kuti ipange webusayiti yamalonda, kuphatikizapo kupanga zigawo zake. Ndizo mwachindunji - kapangidwe, kuphatikiza ndi ntchito za chipani chachitatu, ndi System Management System. Zowonjezerazi ndi ma module apadera a e-commerce ndi APIs.

Kupanga Makanema Kukwezeretsa

Kukhazikitsa kwa ntchito zazikulu zapaintaneti nthawi zonse kumakhala ndi njira zina zotsatsa. Semalt adayembekezera izi, ndikuwonetsa kuti apanga kanema wapadera. Kanemayo ali ndi mawonekedwe opatsa chidwi, akuwonetsa zabwino zonse za kampani yatsopanoyi. Pulogalamu ya "Promotional Video Production" ikhoza kukhazikitsidwa m'njira ziwiri: ndi template komanso mwakufuna kwanu. Mtundu uliwonse, mtengo wake ndi wosiyana. Malinga ndi zomwe akatswiri akudziwa, 50% yopambana mu bizinesi yapaintaneti idatengera kuyimira koyenera kwa kampani. Kanema wathu akukweza bwino kwambiri.


Chifukwa chake tidapanga mwachidule za kampani ya Semalt, koma tikhulupirire, ndi nsonga chabe ya madzi oundana poyerekeza ndi zabwino zonse zomwe kampani ingabweretse. Kukhathamiritsa kwa tsamba la SEO ndikuthekera kwambiri kuposa kungosankha mawu. Ndi sayansi yonse yomwe ikupezeka kwa akatswiri okha. Werengani nkhani zathu; mudzazindikira kuti iwo omwe anayesera kuchita popanda Semalt anali kutipempha kuti atithandizire. Ndipo tinkazipulumutsa. Osataya nthawi yanu; m'malo mwake, yambani kukula ndi Semalt, kulemera, ndikukhala osangalala. Tikuyembekezerani!

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